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Will Ahmed, founder of Whoop | Keep Going

A simple but powerful mantra: Keep going.

Whether you are building a business, pursuing a passion, or facing a personal challenge, you will inevitably encounter highs and lows.

When things are great, you might feel tempted to relax, celebrate, or get complacent. But remember, there is always something lurking around the corner that can disrupt your momentum. So keep going. Don't get too comfortable, confident, or full of yourself. Stay humble, hungry, and curious.

When things are bad, you might feel discouraged, frustrated, or hopeless. But remember, there is always a light at the end of the tunnel that can inspire your recovery. So keep going. Don't get too pessimistic, bitter, or defeated. Stay optimistic, resilient, and determined.

As Ernest Hemingway wrote, "The sun also rises".

Life is full of cycles, and the only constant is change. So don't let the highs or the lows define you. Instead, try to find balance in the chaos of creating something that doesn't exist or navigating the complexity of your life.

And just remind yourself: the highs and the lows will keep coming, and you just have to keep going.