Melissa Urban - Co-Founder & CEO of the Whole30 Program | Addiction, Boundaries, Business & Health

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➡️ About The Guest⁣

Melissa Urban is the co-founder and CEO of the Whole30 program, and a six-time New York Times bestselling author. 

She has been featured by Dr. Oz, Good Morning America, the New York Times, the Wall Street Journal, People, and Forbes; and ranks #19 on Greatist's Top 100 Most Influential People in Health and Fitness.

➡️ Show Links

https://www.linkedin.com/in/melissaurban/ 

https://twitter.com/melissa_urban/ 

https://www.instagram.com/melissau/ 

➡️ Podcast Sponsors

HUBSPOT - https://hubspot.com/

➡️ Talking Points⁣

00:00 - Intro

02:26 - Melissa Urban’s origin story 

04:31 - Why did Melissa start a health and wellness business?

07:41 - Why do people have such a hard time finding the right diet plan?

11:04 - The importance of self-awareness 

16:42 - Melissa’s personal journey with nutrition and energy levels 

20:58 - Overcoming addiction and recovering

25:58 - Setting boundaries before you fail 

31:20 - Adopting a single-elimination framework for your business

33:15 - Business frameworks for success

36:48 - Advice for people starting their own company

38:25 - How to make sure you’re a great CEO

41:02 - The best hiring and people strategy

43:15 - How to build a community around your business

46:09 - Where do people connect with Melissa Urban

47:00 - What was the biggest challenge Melissa Urban ever faced and how did she overcome it?

47:28 - Melissa Urban’s mentor

48:10 - Melissa Urban's book or podcast recommendation

49:00 - What would Melissa Urban tell her 20-year-old self?

49:21 - What does success mean to Melissa Urban?