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Lindsay Tjepkema is the CEO and co-founder of Casted, the first and only B2B content marketing platform built around podcasts. With more than 15 years of experience in B2B marketing, she’s a dynamic leader who’s had tremendous success building and growing marketing teams on a local and global level.
After launching a podcast for a global martech SaaS enterprise, Lindsay saw the tremendous opportunity for brands in podcasting, as well as a huge void in the tech landscape with the lack of software to support marketing teams in leveraging these shows as part of their content marketing efforts.
This led her to start Casted to help B2B marketers unlock the full potential of their content by harnessing the power of podcasting. The company has since gained rapid traction among brands that wish to create greater connection with their audiences through authentic conversation.
➡️ Show Links
➡️ Show Sponsor
Promo Details: gusto.com/scott (3 months free payroll / platform services)
Gusto's people platform helps businesses like yours onboard, pay, insure, and support your hardworking team. Payroll, benefits, and more.
Promo Details: mintmobile.com/successstory ($15 unlimited text/call/data)
Mint Mobile re-imagined the wireless shopping experience and made it easy and online-only. No stores. No salespeople. Just huge direct to you savings on nationwide phone plans.
➡️ Talking Points
00:00 - Lindsay Tjepkema, Founder & CEO of Casted
07:42 - How can a business use podcasting? How can they measure it?
14:27 - Should every founder have a podcast?
21:47 - How do you grow a podcast/show?
24:32 - Audiences and algorithms.
35:21 - Own your weaknesses.
➡️ SUCCESS STORY PODCAST
Stories worth telling.
Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary.
On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship.
Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights.
He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between.