David Wachs, CEO of Handwrytten | How to Overcome Saturation by Going Analog

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➡️ About The Guest

A serial entrepreneur, David Wachs's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect.

Prior to his current initiatives, David Wachs founded Cellit, a mobile marketing platform and mobile agency. Under David’s leadership, Cellit became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management (Mobile CRM). Cellit developed one of the most robust and widely-used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers on a daily basis. With a marquee client roster including Abercrombie and Fitch, Toys R Us, Sam's Club, Chicago Tribune, For Rent Media Solutions, Pizza Hut and more, Cellit was recognized as one of the top 500 fastest growing companies in America, as #262 on the Inc. 500 in 2010, delivered many award-winning mobile campaigns, and built one of the best teams in the mobile industry. Cellit was sold to HelloWord (f/k/a ePrize) in January of 2012.

➡️ Talking Points

00:00 - Intro

14:31 - The mindset of an entrepreneur when starting a new company.

19:52 - Inbound vs. Outbound & Sales vs. Marketing.

24:27 - How to automate your sales process.

32:06 - Advice for entrepreneurs.

38:50 - What is “an entrepreneurial mindset”?

➡️ Show Links

https://twitter.com/DavidBWachs

https://www.linkedin.com/in/davidwachs/

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