#podcast #business #mentor
JayJay, Founder of Ace of Spades PR Agency, on why you need to pay for PR.
Pay to play.
If you want to grow your business fast, you should consider paying for PR.
Many people assume that organic social media is the only way to build a following, but if you're looking for speed, working with a reputable PR agency can get you in front of your target audience from day one.
Of course, PR is not easy. But it's a simple formula: work with someone who has the right connections, create a press kit, do your research and reach out to reporters, describe what you did and why the journalist should care about your story.
Make it timely and relevant, and there's a good chance you'll get featured in an industry magazine or publication, immediately skyrocketing your reach and influence.
Of course, there are no guarantees in PR (or anything else for that matter), but if you follow these steps, you'll be ahead of the vast majority of businesses who never bother to try.
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