Stephen Riggio - CEO of Barnes & Noble | The Art of Storytelling

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Steven Riggio served as CEO of Barnes & Noble from 2002 to 2010, having previously worked alongside his brother Leonard Riggio to help transform the company into the nation's largest bookseller. During his tenure as CEO, he spearheaded the company's digital transformation through the launch of the NOOK e-reader and expansion of bn.com, while also strengthening the company's publishing arm through the acquisition of Sterling Publishing in 2003. Having started at Barnes & Noble in 1975, Riggio played an instrumental role in developing the book superstore model that would revolutionize book retail, helping to grow the business from a single store into America's dominant brick-and-mortar book retailer.

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➡️ Talking Points

00:00 - Intro

02:17 - The Common Thread in Stephen’s Work

05:17 - How Stephen Entered the Book World

09:23 - Why Books Still Matter

12:57 - Content Consumption Then vs. Now

17:12 - Life After Being a CEO

21:31 - What Makes a Great Story?

28:52 - Tips for Authors to Market Books

32:00 - Sponsor: My First Million Podcast

32:50 - The Business of Selling Books

37:07 - Getting Publishers to Believe in You

40:21 - Breaking Into Barnes & Noble

44:35 - The Impact of Translation Projects

52:39 - Wisdom for Listeners

56:06 - Finding Purpose After Retirement

1:02:09 - Advice to Younger Self