Janelle James - Senior Vice President at Ipsos | Diversity, Equity & Inclusion

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➡️ About The Guest⁣

Janelle James is an experienced global marketing strategist, consumer expert, and diversity & inclusion specialist with a passion for changing the world. Her career spans 20+ years including multiple marketing disciplines and has enabled her work to touch over a billion people. Her global work experience includes recognizable agencies such as Leo Burnett, Edelman, and Kantar, and supporting brands such as McDonald's, P&G, Samsung, American Express, eBay, Disney, and Shell.

She is currently an SVP at Ipsos where she designs, conducts, and analyzes a wide range of studies for Fortune 500 companies and consults client partners on everything from consumer and market knowledge to inclusion to marketing plan development. Prior she was a Director of Research at Kantar, EVP at Edelman, and SVP at DDB.

➡️ Show Links

https://www.instagram.com/janelle.a.james/  

https://twitter.com/janellejames/  

https://www.linkedin.com/in/janelleajames/     

➡️ Podcast Sponsors

HUBSPOT - https://hubspot.com/

➡️ Talking Points⁣

00:00 - Intro

02:22 - Janelle James’ origin story

12:43 - What is the one thing that has completely shifted in marketing over the last few years?

17:03 - Changing your logo to a rainbow flag?

21:50 - How do we uncover undercover bias?

33:48 - Does work from home have an impact on the ability of the company to have a more diverse workforce?

38:55 - How do you hire properly?

51:30 - Companies that are actually doing good for equity and inclusion.

55:33 - Is there anything else on which Janelle James is working currently?

56:27 - One of the biggest challenges faced by Janelle James in her career

59:08 - What is one of the biggest misconceptions Janelle James had seen in marketing and advertising?

1:04:20 - What would Janelle tell her younger self?

1:05:39 - Who has been a mentor to Janelle?

1:09:00 - A book or podcast recommended by Janelle James

1:10:30 - What does success mean to Janelle James?