July 7, 2021

Aubrey Strobel, Head of Communications at Lolli | How To Market Bitcoin And Crypto

➡️ About The Guest

Aubrey Strobel is the Head of Communications at Lolli, a platform where you earn free Bitcoin while shopping online. She discovered crypto in 2016 and worked for a few different blockchain projects shortly after wrapping up her journalism degree. 

She is a regular contributor for coindesk, has had her works featured by NBC, speaks globally on crypto and blockchain, and today, both Lolli and Aubrey are household names within the crypto scene.

➡️ Talking Points

00:00 - Intro

02:50 - Aubrey’s origin story.

07:42 - Transitioning from journalism to crypto.

12:36 - Leading the charge in the crypto space.

15:15 - The marketing play for a brand new crypto blockchain project.

24:19 - Lolli’s social media marketing strategy.

28:05 - The responsibility of being an educator in the blockchain space.

36:26 - Navigating a tumultuous market.

39:17 - Lolli’s global expansion plans.

41:22 - Where will Bitcoin be in 10 years from now?

42:50 - Is Aubrey a Bitcoin maximalist?

50:19 - The biggest misconception about Bitcoin?

52:19 - Aubrey’s advice to her younger self.

57:19 - Advice for young entrepreneurs.

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