Oct. 10, 2021

Andrew Frawley, Andrew Yang's CMO | How to Market a Presidential Campaign

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➡️ About The Guest

Andrew Frawley joined Andrew Yang in his bid for president in December 2017 when, at the time, the operation was running out of Yang’s mother’s apartment as a team of only three. Frawley worked in a myriad of catch-all roles until he was entrusted to found and build the campaign’s marketing team from just himself to over a dozen. In his role as Director, Frawley created the well-popularized "MATH" hat, directed the campaign's social media team which saw growth of 375,000%, developed the awarded "best in politics" merchandise, and raised tens of millions of dollars fueling the organization’s growth to 300+ staffers.

Andrew Frawley is a marketer and business builder by trade. Frawley has worked on a dozen startups (and now political operations) from Silicon Valley to New York City to Richmond, Virginia. He received a B.A. in Brand Management, and certificates of Venture Creation & Product Innovation from Virginia Commonwealth University in 2016. Frawley has been writing for his blog for the past six years and has contributed works to The Guardian, Inc, Huffington Post, Thrive Global, and LifeHack. His writing on the popular question and answer forum, Quora, has been viewed over two million times. 

➡️ Talking Points

00:00 - Intro.

10:58 - Self worth and career.

15:19 - Getting started in marketing.

25:05 - Introduction to Andrew Yang.

35:31 - How to get on Joe Rogan.

42:28 - The MATH hat.

48:25 - Life as a marketer after a presidential campaign.

57:06 - Marketing insights that transcend industry.

1:02 - Using alternative media for marketing.

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