Aug. 11, 2021

Alessandro Bogliari, CEO of Influencer Marketing Factory | How To Grow Your Brand On TikTok

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➡️ About The Guest

Alessandro Bogliari is a Digital Entrepreneur and Growth Marketer. He is the Co-Founder & CEO of The Influencer Marketing Factory, a global influencer marketing agency that helps brands and companies launch influencer marketing campaigns on TikTok, Instagram and YouTube. Alessandro Is Also A Member Of The Forbes Agency Council And Member Of The Drum Network.

Thanks to his work and contribution to the field he has been cited numerous times as an authority in the Influencer Marketing field, from magazines such as TIME, AdAge, AdWeek, The Verge, Daily Voice, BBC, WSJ, Distractify, Glossy, eConsultancy, Forbes, B&T and many others.

➡️ Talking Points

00:00 - Intro

07:38 - Making mistakes & early entrepreneurship.

16:24 - How do brands convert their message onto TikTok.

20:05 - Impressive business/TikTok case studies.

25:48 - Crafting your message for social media.

30:47 - How to use micro influencers.

40:23 - There’s so many social platforms.. which one should you focus on?

43:53 - Suggestions for how companies approach creating the content.

48:07 - Career advice for professionals.

➡️ Show Links

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