Aug. 21, 2021

How to Be Intentionally Curious In Your Marketing With Charlie Whyman, Host of Curiosity Key Podcast


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➡️ About The Guest

Charlie Whyman is a Business Development Strategist, B2B LinkedIn Consultant and Trainer, Speaker and host of The Curiosity Key Podcast.

Charlie has experience working across more than 10 different industries and sectors in various commercial leadership roles -- as well as having experience as a Rowing and Olympic Weightlifting Coach.

In her teachings, trainings and podcast, she speaks about curiosity, and how it applies to entrepreneurship, sales, marketing & leadership.

➡️ Talking Points

00:00 - Intro

02:04 - ​​$12.5m sales pipeline.

07:23 - Everything needs marketing.

11:41 - A born entrepreneur.

13:46 - What is intentional curiosity?

15:39 - Most businesses don’t have a marketing plan.

20:50 - The OTTER framework.

26:14 - How to optimize every customer touchpoint.

29:42 - Sales vs. marketing.

31:06 - Biggest marketing misconception.

42:41 - Advice for entrepreneurs.

➡️ Show Links

https://twitter.com/charlie_whyman

https://charliewhyman.com/

➡️ Sponsor

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