July 12, 2021

How Clubhouse Drove Sign-ups & Engagement VIA Exclusivity ($1B in 8 Months) #scottsthoughts

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Clubhouse. The audio only, social media network. You've seen Elon Musk, Gary Vaynerchuk and Meek Mill chat about business, politics, sports and tech but how did it get to be so big?

A mix of FOMO, exclusivity and a perfectly executed take to market strategy.

Here's a case study breaking down Clubhouse's rapid growth from startup to $1b dollar valuation in 8 months.

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