May 5, 2021

Erin Blaskie, Fractional CMO | 2x Entrepreneur, Startup Advisor, TedX Speaker, Forbes & WSJ Columnist on Entrepreneurship & Personal Brand

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Erin Blaskie is a fractional CMO and marketing advisor to startups and scaleups.

In 2004, she founded one of the first virtual assistance businesses in Canada. Her very first client was a startup in Silicon Valley that she worked with until they were acquired by for $100M.

In 2008, she pivoted the company to a marketing agency and provided services to many of the world’s leading brands, including Disney, Microsoft, Post, Ford, and Alliance Films.

As social media rose in popularity, she worked with Hollywood actors, best-selling authors, and professional speakers to craft their personal brands and build communities of raving fans.

In 2017, she joined L-SPARK, a B2B SaaS accelerator, where she led their marketing and community-building efforts while also advising and mentoring the startups in the program.

In 2020, she then joined Fellow, a B2B SaaS platform for meeting productivity and team management, as their first head of marketing hire.

In the media, her work has been featured in Forbes, Entrepreneur, TechCrunch, The Wall Street Journal, The Globe & Mail, and more.

She is also the Chair of the Entrepreneurship Program Advisory Committee at Algonquin College, the Ottawa Chapter Co-Lead for the Slack Platform Community, and a digital marketing instructor at the Telfer School of Business.

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➡️ Talking Points

00:00 - Erin Blaskie, Fractional CMO

02:38 - Back to the beginning.

08:40 - Lessons learned, escaping the 9-5.

17:16 - Societies definition of success.

20:30 - Mental health and entrepreneurship

24:14 - Is the grass ever greener?

28:16 - The importance of self awareness.

34:43 - Why you need to outsource the operational stuff.

37:25 - The importance of personal brand.

41:32 - Entrepreneurial myths.


Stories worth telling.

Welcome to the Success Story Podcast, hosted entrepreneur, intrapreneur, investor, executive, public speaker & podcaster, Scott D. Clary.

On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship.

Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights.

He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between.