Chris Smith - Co-Founder of Curaytor | The Conversion Code

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➡️ About The Guest

Chris Smith is the Co-Founder of Curaytor (an Inc. 500 fastest-growing business) and he was named top 4 best marketers under 40, according to the American Marketing Association. His book, The Conversion Code, is taught at colleges like Johns Hopkins University and he has been a guest lecturer at NYU.

Chris used the blueprint in this book to quickly grow his company to eight figures in annual recurring revenue, without raising any venture capital. His work has been featured in AdWeek, Forbes, Fortune, and many other publications.

➡️ Show Links

https://www.instagram.com/chris_smth/ 

https://twitter.com/chris_smth/ 

https://www.theconversioncode.com/ 

➡️ Podcast Sponsors

Hubspot — https://hubspot.com/  

ButcherBox - https://butcherbox.com/success (Code: success)

Justin Wine - https://justinwine.com/ (Code: success)

Indeed - https://indeed.com/clary

The Goal Digger Podcast - https://www.youtube.com/@jenna.kutcher/ 

DeleteMe — https://joindeleteme.com/success (Code: success) 

NetSuite — https://netsuite.com/scottclary/ 

Factor — https://factormeals.com/successpod50 (Code: successpod50)

HelloFresh — https://hellofresh.com/50successpod (Code: 50succespod)

Munch— https://www.getmunch.com/ (Code: success)

ZBiotics — https://zbiotics.com/success (Code: success)

➡️ Talking Points

00:00 - Meet Chris Smith

02:11 - Personal Branding for Conversion

08:20 - Choosing the Right Business

11:07 - Launching Your Startup Playbook

16:17 - Founder's Dilemma: Working with VCs

20:15 - Hiring the Right Team

26:05 - Crafting a Strong Company Culture

29:21 - The Power of Conversion: Optimizing Your Conversion Rate

32:20 - Sponsor: The Goal Digger Podcast

33:03 - The Code of Conversion

36:44 - Timeless Market Laws

42:57 - Quality vs. Sales for Small Businesses

46:34 - Building a Strong Online Brand

58:54 - Chris Smith's Conversion Formula

1:05:07 - Connect with Chris Online

1:05:58 - Defining Success with Chris Smith