Brett Berish - President & CEO at Sovereign Brands | How to Make Your Brand Unbeatable

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➡️ About The Guest

Brett Berish is the Founder and CEO of Sovereign Brands, a leading international wine and spirits company. With a proven track record of creating successful brands, Berish has established himself as a visionary entrepreneur in the industry. His past brands include Ace of Spades, which he sold to Jay-Z in 2014, and D'Ussé, two of the most successful brands in the super-premium Champagne and premium Cognac categories, respectively.

Today, Berish oversees Sovereign Brands' diverse portfolio, which includes Luc Belaire, the fastest-growing French sparkling wine in the world; Bumbu, the best-selling brand in the U.S. premium rum category; McQueen and the Violet Fog, a small-batch gin from Brazil awarded a 93-point score by Wine Enthusiast; Villon, a revolutionary French liqueur; and The Deacon, a Scotch Whiskey blend. Berish also hosts Self Made, a series featuring conversations with top artists, athletes, influencers, and business leaders, including Rick Ross, DJ Khaled, Post Malone, and Lil Wayne, among others.

➡️ Show Links

https://www.instagram.com/brettberishceo/ 

https://www.linkedin.com/in/brett-berish-029963b6/ 

https://brettberish.com/  

➡️ Podcast Sponsors

Hubspot - https://hubspot.com/  

Hustle & Flowchart Podcast - https://hustleandflowchart.com/   

NetSuite — https://netsuite.com/scottclary/ 

Indeed - https://indeed.com/clary

➡️ Talking Points

00:00 - Intro

02:57 - Building a Business

05:00 - Standing Out from the Competition

08:40 - Early Entrepreneurial Passion

16:58 - Biggest Wins & Losses

19:05 - Modern Branding Strategies

22:39 - Navigating Cultural Shifts in Business

23:52 - Sell or Hold? Brett’s Take on Entrepreneurship

28:55 - Sponsor: Hustle & Flowchart Podcast

29:37 - The Secret to Entrepreneurial Success

30:54 - Tying Your Brand to Culture

33:25 - Getting Stars Like DJ Khaled & Rick Ross Onboard

36:18 - The Ace of Spades Story

47:10 - Brett’s Vision as an Entrepreneur

51:11 - Crafting Great Products

52:23 - Social Media & Brand Building

53:48 - Authenticity Through Social Media

55:51 - Branding with A-List Talent

57:38 - The Politics of Building a Brand

1:01:07 - Key Lessons from Brett’s Journey

1:02:50 - What "Self-Made" Means to Brett

1:17:50 - Advice for Brett’s Younger Self