May 1, 2021

Bill Moses, CEO at Flying Embers | $200 Million Dollar Exit to Pepsi & Disrupting The Entire Alcohol Industry

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Bill Moses is an entrepreneur and investor, specializing in the beverage industry. He is the co-founder of Kevita, a probiotic beverage company. He is currently Founder & CEO of Flying Embers, an alcoholic beverage line made of adaptogenic organic "hard" kombucha.

Moses co-founded KeVita, Inc. in 2009 and served as its Chairman and CEO. KeVita provided the healthy beverage sector with a sparkling, probiotic functional beverage and kombucha for health-conscious consumers.

Bill developed KeVita from a small, regional brand to an international leader selling to 20,000+ retail locations across North America. Under his leadership, KeVita earned consistent recognition as a high–growth brand, transforming the functional beverage space. PepsiCo acquired Kevita for $220 million in 2016.

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➡️ Talking Points

00:00 - Bill Moses, CEO at Flying Embers 

05:20 - If you’re going to build something - make it extraordinary.

11:30 - The difficulties of starting an alcohol brand. 

14:27 - What are “good” ingredients?

21:51 - The importance of innovation.

23:46 - Sales & marketing strategy in a crowded market.


Stories worth telling.

Welcome to the Success Story Podcast, hosted entrepreneur, intrapreneur, investor, executive, public speaker & podcaster, Scott D. Clary.

On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship.

Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights.

He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between.